Hagal and Frydenbø join forces to solve climate headache

Hagal and Frydenbø join forces to solve climate headache

Frydenbø industri wanted to reduce the climate footprint of their solutions by reusing batteries. Through StartupLab´s 20tretti program, they found a perfect match in Hagal.

The clock is ticking towards 2030, the year we aim to be fossil fuel free. StartupLab´s 20tretti program is a climate program that brings climate headaches and climate solutions into dialogue. 19 renowned Norwegian companies are being matched with startups that offer a solution for their climate challenges.

Frydenbø industri is one of Norway’s leading suppliers of products and services for marine and land-based industries, as well as the offshore industry. The company entered the 20tretti program with an open mind, hoping to find an ambitious startup that could offer the climate solution that they were envisioning, reducing marine emissions.

-We wanted to cut emissions for maritime shipping, using affordable, future-proof battery solutions. New batteries are expensive, resource-intensive to produce and are an economic barrier for our customers. That made us wonder if cheaper and more sustainable alternatives would soon be available, says Kjetil Veseth, CMO in Frydenbø industri.

-Discovering a Norwegian startup working on pioneering battery technology that can meet our needs and make our deliveries more sustainable, was a pleasant surprise. We are excited to be joining forces with Hagal to solve this challenge, he adds.

Maximizing impact through collaboration

Hagal was introduced to Frydenbø´s climate headache and realized there was a good match. Hagal is heavily invested in the development of battery technology that allows a second life for used batteries. A technology enabling a shift in the circular economy from recycling to reuse. While working relentlessly towards the launch of this unique solution, Hagal’s subsidiary, Hagal Ocean, delivers innovative battery storage solutions in the marine industry.

-Hagal is driven by the desire to develop battery solutions that can address global energy challenges. In the short run, we can deliver battery solutions that are safer, more affordable and flexible than traditional batteries, accelerating electrification. In the longer run, we will even be able to deliver technology that can diagnose and repurpose used batteries for much needed energy storage. The overall goal of Hagal is to offer battery solutions that reduce industries`dependence on fossil fuels, contributing to a cleaner environment, says Christian F. P. Ringvold, CEO in Hagal.

-We are proud to be helping a renowned company like Frydenbø solve their climate headache. Bringing our heads together, we are increasing our chances to succeed in implementing solutions that have a major impact on the environment, Ringvold explains.

On Thursday, 28th of October, Hagal is presenting our solution at the StartupLab 20tretti final at Forskningsparken. Read more about the initiative here.

Media Contact:

Mona Øverby
Head of Marketing, Communication and Sustainability
Email : mona.overby@hagal.com
M : + 47 408 57 887

From Parliament to Hagal

From Parliament to Hagal

The Conservative party’s Creative Advisor becomes the Digital Creative Strategist in Hagal.  My dream to work with green technology and help solve energy challenges has come true, says Joachim Husby.

As a Creative Advisor for Erna Solberg and the Conservative’s parliamentary group, Husby has worked with brand building, digital strategy, creative concepts and content in the Conservative Party’s channels. He has played a central role in the work of making politics more understandable, creating awareness of the Conservative Party’s issues and running a digital election campaign. Now he is moving from politics to the battery industry, where he’ll use his talents and expertise to highlight Hagal´s brand and technology.

– It has been incredibly rewarding to work inside the political system and participate in election campaigns. I have followed the Prime Minister’s visits to many green start-ups around the country, and been inspired by many entrepreneurs’ great passion for solving climate problems. This interest led me to Hagal, who has sustainability at the core of everything they do. The company’s solution for reusing batteries will be an important contribution to the circular economy, Husby explains.

Pushes for green transition

In Hagal, Husby has taken on the role of Digital Creative Strategist with responsibility for the company’s digital channels, creative concepts and content strategy. The Head of Marketing, Communications and Sustainability, Mona Øverby, is very happy to have Husby on the team.

– It’s really fun to get a digital and creative head such as Husby’s caliber into the company. His breadth and experience are worth their weight in gold for a start-up like Hagal. As a driving force for green transformation and electrification, Hagal has an exciting and important story to tell. Here, Husby gets a lot of leeway, says Øverby.

In addition to working with the Conservative party, Husby has a background as a Creative Advisor for Petter Stordalen, a Concept Developer in Schibsted, a Creator in Geelmuyden and Kiese, with a Bachelor focused in Art Direction from Westerdals.

-In Hagal, the goal is to create engaging, educational and relevant content that builds people’s knowledge of the role of the battery in the climate race and contributes to more sustainable decisions. I look forward to getting started with this, says Husby.

Media Contact:

Mona Øverby
Head of Marketing, Communication and Sustainability
Email : mona.overby@hagal.com
M : + 47 408 57 887