From Parliament to Hagal

The Conservative party’s Creative Advisor becomes the Digital Creative Strategist in Hagal.  My dream to work with green technology and help solve energy challenges has come true, says Joachim Husby.

As a Creative Advisor for Erna Solberg and the Conservative’s parliamentary group, Husby has worked with brand building, digital strategy, creative concepts and content in the Conservative Party’s channels. He has played a central role in the work of making politics more understandable, creating awareness of the Conservative Party’s issues and running a digital election campaign. Now he is moving from politics to the battery industry, where he’ll use his talents and expertise to highlight Hagal´s brand and technology.

– It has been incredibly rewarding to work inside the political system and participate in election campaigns. I have followed the Prime Minister’s visits to many green start-ups around the country, and been inspired by many entrepreneurs’ great passion for solving climate problems. This interest led me to Hagal, who has sustainability at the core of everything they do. The company’s solution for reusing batteries will be an important contribution to the circular economy, Husby explains.

Pushes for green transition

In Hagal, Husby has taken on the role of Digital Creative Strategist with responsibility for the company’s digital channels, creative concepts and content strategy. The Head of Marketing, Communications and Sustainability, Mona Øverby, is very happy to have Husby on the team.

– It’s really fun to get a digital and creative head such as Husby’s caliber into the company. His breadth and experience are worth their weight in gold for a start-up like Hagal. As a driving force for green transformation and electrification, Hagal has an exciting and important story to tell. Here, Husby gets a lot of leeway, says Øverby.

In addition to working with the Conservative party, Husby has a background as a Creative Advisor for Petter Stordalen, a Concept Developer in Schibsted, a Creator in Geelmuyden and Kiese, with a Bachelor focused in Art Direction from Westerdals.

-In Hagal, the goal is to create engaging, educational and relevant content that builds people’s knowledge of the role of the battery in the climate race and contributes to more sustainable decisions. I look forward to getting started with this, says Husby.

Media Contact:

Mona Øverby
Head of Marketing, Communication and Sustainability
Email :
M : + 47 408 57 887

Hagal is an important part of the green shift. That energizes me at work.

The experienced software developer, Andreas Solbrå, loves that he is allowed to be involved from the idea phase until the product is finished.

When Solbrå started in Hagal in May 2021, he was one of the first software developers to join the battery technology company. He has a doctorate in computational neuroscience and a master’s degree in physics from University of Oslo (UiO), and was a Senior Data Scientist and Tech Lead in the IT company, Cognite.

It was exciting to get into a start-up company. I didn’t know if it would still exist in a year, but Hagal was able to get funding and expand, and now I’m really happy that I took the chance and jumped on board, says Solbrå.

At Hagal, he works on developing the cloud solution that is used in connection with storage and analysis of data from battery modules. He says that Hagal uses artificial intelligence for analysis both at the macro level and on the circuit boards that monitor each individual cell in the battery packs.

Part of the entire life cycle of the products

What is the most exciting thing you have had to work with at Hagal?

– What’s fun is that you get a lot of responsibility and the opportunity to be involved throughout the entire process of the products. From the moment you identify which problems you are going to solve, to building it, and then taking responsibility for it working properly, up until the customer gets and uses the solution.

Solbrå says that in larger companies it’s more common to work with a very small part of the cycle. In a smaller company it’s not possible to just pass things on to another department – you and your team have to figure it out for yourself.

– You have a much better overview of the whole when you work in a company like Hagal. There will be more inertia in a large system, and not as much time to work with the actual problem solving. It’s the problem solving I like best.

– Plus, the technology we work with is very cool, he adds.

Good corporate culture and high ceilings

How would you describe Hagal as a workplace, and why are you passionate about the company?

– Ultimately, you want it to be a place where you get energy from the job. I get this at Hagal, having sustainability at our core and being an important part of the green shift. Plus, I appreciate working with extremely talented people. Being part of creating a workplace where it is fun to come to work every day, gives me energy.

Now he is looking forward to Hagal expanding with even more employees.

– I like to make people around me better – teach others what I can. But I also learn a lot from other great people.

What qualities do you think you should have to thrive and succeed in a company like Hagal?

– It’s probably important to be a little self-motivated and be able to think independently about what problems to solve. Good communication is also important. You can’t expect someone telling you what to do at any given time.

The fact that there is room to work independently and come up with own ideas without being shot down, are just a couple of things he appreciates most.

– One of Hagal’s values ​​that I identify with the most is probably ‘Transparency’. There are no secrets within the company. All decisions can be discussed regardless of who they come from. There is room to discuss everything.

Solbrå thinks it’s no problem to balance work and leisure in Hagal.

– I have always believed that if you work with something creative, it’s difficult to work more than 5-6 hours a day on this. A lot of the effort is about coming up with new ideas.

– But now I find that I sometimes get carried away and forget the time, and have suddenly been sitting coding until late evening. But that is probably just a sign that I like my job, Solbrå concludes.

Do you want to work in Hagal? Take a look at our vacancies here – or send us an open application.

Media Contact:

Mona Øverby
Head of Marketing, Communication and Sustainability
Email :
M : + 47 408 57 887

Hagal´s marine battery solutions win DNV GL Type approval

Hagal Ocean´s new generation of safe, high-performance battery solutions, the Eoh Series, has been approved by DNV GL.

–Top scores in the tests demonstrate the quality in fabrication and delivery of the Hagal Ocean solutions. The DNV Type approval is an important milestone, giving our customers and partners the confidence that our battery solutions meet the highest international standards and regulatory requirements, says William Braathen, CCO in Hagal.

Safe and reliable

Hagal Ocean´s lithium-ion batteries are based on LFP (LiFePO4) chemistry, replacing Lead Acid battery systems and internal combustion engines. Unlike more common batteries, LFP batteries use iron phosphate instead of rare and expensive materials such as nickel and cobalt. In addition to making the batteries more environmentally friendly, they are also far less flammable than many other types of battery cells.

With high performance and safety, at a lower cost, Hagal´s DNV certified solutions are challenging traditional alternatives, making battery technology the first choice.

–Our batteries are more compact and easy to install than traditional marine batteries.That is why they perfectly fit the needs for electrification in the aquaculture industry and for small and medium sized vessels. The Eoh batteries are already rolled out in several customer installations, Braathen says.

The Eoh battery series at a glance:

  • Based on the safest battery chemistry, LFP
  • Low installation and commissioning time
  • Designed for voltages up to 860 VDC
  • Low life cycle cost
  • Enhanced reliability with contained power connections
  • Flexible and modularised design
  • Passive single-cell Thermal Runaway protection
  • Scalable capacity according to vessel requirements
  • Industry-proven Battery Management System (BMS)
  • Remote monitoring capabilities

Media Contact:

Mona Øverby
Head of Marketing, Communication and Sustainability
Email :
M : + 47 408 57 887

Hagal Ocean batteries power the maritime sector

Norway has the world’s most electric maritime sector, but we need to speed up the electrification of shipping even more, says William Braathen, CCO in Hagal.

Fossil fuel sources, such as oil, coal and gas, account for around three quarters of the world’s energy consumption, and global warming has led “everyone” to “frantically” realize that the switch to renewable energy needs to happen at a faster pace.

– The challenge is that it is necessary to have a three times higher conversion speed than today. We will not achieve the climate goals quickly enough, but Hagal has the technology to electrify parts of the maritime industry even faster, says Braathen.

A challenge with the electrification of cars, boats and ships is that in the near future there will be a shortage of electricity in the power grid. This is where battery storage solutions are needed.

– The maritime sector has a huge need for energy and that is why we are investing in large batteries, including containers, with new, degraded and reused battery cells. These batteries can store large amounts of energy and the land-based installations are used as equalization buffers at the edges of the power grid, Braathen explains.

Great potential for emission reduction

With the acquisition of Norwegian Ocean Power and their battery solutions, Hagal Ocean is well equipped to help the less power-weight sensitive applications of the maritime sector with the transition to more sustainable energy sources. With high performance and safety, Hagal´s DNV certified solutions are challenging traditional alternatives, making battery technology the first choice.

– Ocean is one of the sectors where the potential for emission reduction has great potential in the short run. We have a large maritime sector that needs electrification, and Hagal can play an important role for the industry to be able to reach the emission targets, says Braathen.

Fully electric or hybrid

He says that both small and large boats will be electric, but that large ships will be hybrids, for the time being.

– For smaller vessels, full electrification is possible, says Braathen, and refers to the boats that are used in connection with the many fish farms along the coast.

He highlights that Enova has subsidy schemes where you can apply to have many segments of the fleet rebuilt for electric propulsion, as it can be expensive to have batteries installed in boats.

– But eventually it will be a requirement, he emphasizes.

An important milestone for Hagal Ocean is the launch of the Eoh battery pack, which is a Lithium iron phosphate battery, more specifically what is called LFP (LiFePO4) chemistry. Unlike many of today’s most common batteries, LFP batteries use iron phosphate instead of rare and expensive materials such as nickel and cobalt. In addition to making the batteries more environmentally friendly, they are also far less flammable than  many other types of battery cells.

The new Eoh batteries are already installed in the first customer projects, something Braathen rejoices.

– Since the start of Hagal two years ago, we have scaled up a lot, especially in electronics development. I think it’s fun that we are finally establishing a dedicated subsidiary, Hagal Ocean, to put extensive focus on the maritime sector and speed up electrification even more.

Media Contact:

Mona Øverby
Head of Marketing, Communication and Sustainability
Email :
M : + 47 408 57 887

Hagal paves the way for battery reuse

Enormous amounts of used car batteries will end their life cycles at recycling facilities over the next few years. –Hagal’s new technology will ensure that battery reuse is a key measure to enable emission reduction and a better circular economy, says CEO Christian Ringvold.

In July, the EU released its green “super package”, Fit for 55, with a large number of measures and legislative changes that will contribute to the 2030 target of at least a 55 percent cut in emissions. At the same time, news of extreme weather has dominated the newscycle and reinforced the message that there is an urgent need to reduce climate emissions and prevent global warming from continuing.

– To achieve the goals that have been set, we need renewable energy sources – on a large scale. Oil, energy and coal currently make up around 80 percent of the world’s energy consumption. Electrification, with the phasing out of fossil fuels, will proceed at lightning speed in the next few years, but the current power grid is not dimensioned for the major system change. The calculation doesn’t work, says Ringvold, who is CEO of the Oslo-based scale-up.

– Energy storage solutions in networks are absolutely crucial for us to succeed with the electrification and transition to a zero-emission based society, and then batteries are needed. It is the only technology that is flexible enough and that ensures more balanced energy and consumption, he explains.

A battery revolution – with Norway in the driver’s seat

Ringvold saw the possibilities in battery technology early on when he worked for the battery producers, A123 Systems, in the USA, and later co-founded the battery manufacturer, Lithium Werks as a management buyout from A123 Systems. Those experiences gradually gave a clear picture of where the margins lie in the process of developing lithium batteries. Optimisation further down the value chain, by extending battery life, would be important for future sustainability.

– The ongoing system change has created a battery boom. Today, there are an enormous number of players who work with batteries and chemicals, and put all their efforts into developing the batteries of the future. The innovations are many, and lithium batteries are improved by an average of 3-4 percent each year. There will be many winners in this segment of the market, Ringvold states.

With more than 32 million electric cars on the roads, which have batteries that will be phased out when the capacity goes below 80 percent, means that we will get huge amounts of used batteries in the next few years. Norway, with its high share of electric cars and new sales of over 50 percent, is uniquely positioned for value creation through sorting and the reuse of batteries. Instead, efforts are directed at large-scale production and recycling of batteries.

– We will not be able to cover all the energy we need for electrification and energy storage, and end up in a situation with raw material shortages and deficits in batteries. The solution is to ensure the reuse of battery cells, in addition to using B cells that the car manufacturers do not want. If we can prevent the battery cells from going straight into the grinder, there will be more than enough batteries, the Hagal boss explains, and continues:

– In the next few years, technological development will ensure that the values ​​in the circular economy shift from recycling to reuse and “second life” for car batteries. The technology that makes this possible is emerging, and Hagal is in the driver’s seat.

 We have built a strong foundation for Hagal, developing the strategy and technology. Combined with outstanding top talent of employees that have a passion for sustainability and technology. Now it’s about execution and delivering in the market. We will also collaborate with companies that want to create change, develop a more sustainable business model and focus on circular solutions, explains the CEO.

Will make batteries a clear first choice

Hagal already supplies battery solutions to several companies, including in the maritime sector. Ringvold highlights ASKO Maritime as a brilliant example of green transformation in practice. They will use Hagal’s technology in their battery solutions for charging at the quay and backup of the world’s first-of-its-kind self-propelled cargo ships that start their journey between Horten and Moss in the new year.

– With Hagal’s technology, Rebel Core, we will save the batteries from the grinder and ensure that they are used in much-needed energy storage solutions for solar and wind, in battery solutions for ferries and construction sites, or as a green energy source for other critical infrastructure. Hagal wants to make electric power so easily accessible and easy to deal with that it will be the first, second and third choice, he says.

International prospects

The scalability of Hagal’s solutions means that customers outside of Norway’s borders can quickly become a reality. Ringvold makes no secret of the company’s high ambitions with plans for international expansion in 2022.

– You can have a very good idea, but it does not help if the timing is bad. With all the forces of the market: the steep curve for electrification, the large supply of used car batteries, new requirements and guidelines to ensure the transition to renewable energy and less emissions,  not least – the demands for quick action – Hagal is perfectly positioned for the market, and to introduce a new and an important contribution to the circular economy, in Norway and internationally, Ringvold emphasizes.

Media Contact:

Mona Øverby
Head of Marketing, Communication and Sustainability
Email :
M : + 47 408 57 887

Asko Maritime first out using Hagal´s battery technology

Asko Maritime is the first out with electrified and self-propelling ferries. Now they will also utilise used car batteries and Hagal technology, setting a new standard for zero-emission transportation.

In 2022, the world’s first battery-electric powered driverless RORO (roll on-roll off) ferry will start its journey between Horten and Moss. In the Port of Horten, a battery solution built on Norwegian technology from Hagal, will enable used car batteries to become green energy for shore power and charging stations. This ensures a sustainable power supply to battery-electric trucks and ships in the company’s zero-emission transport chain. The pilot project, which is a collaboration between Asko Maritime and Hagal, will pave the way for a more sustainable business model in the transport industry.

–To create positive changes we must take the lead and show how innovation can challenge the status quo. The innovative battery technology that Hagal is behind, means that we can reuse batteries from electric cars, eventually also from our own transport fleet, as a stable, renewable and cost-effective energy source. Here we see great opportunities, says Kai Just Olsen, the CEO of Asko Maritime.

Will show what Norway can do

For Hagal, the start of the pilot project will be a major milestone. After almost three years of hard work, they can finally release the full version technology of Rebel Core in the new year. Using artificial intelligence, the company will optimise and extend the life of battery cells. The technology will diagnose and recover used batteries, which creates a more optimal circular economy.

Christian Ringvold is looking forward to showing that Norway has more battery innovation to offer:

–The electrification of the transport sector and other industries is well underway, but in the wake of the green shift come challenges related to power grid congestion, high CO2 footprint for production of raw materials and cells for batteries, and in the long run also raw material shortages. Reusing batteries is absolutely crucial when it comes to reducing emissions, storing energy and securing a balanced, cost-effective power consumption, he explains.

Will ensure reuse on a large scale

For Asko Maritime it was important to find a long-term solution which can be gradually developed.

–Hagal’s technology enables large-scale reuse. Initially, a 250kWh battery module will be installed. In the longer term, the solution will be expanded up to 1MW and provide energy for both trucks and ships, says Just Olsen.

-When a leading actor such as Asko takes the lead and shows the way, we hope it will become easier for other companies to follow after. For Hagal, the strategic collaboration with ASKO Maritime is just the beginning of something that can be very big, enthuses the Hagal CEO.

Uniquely positioned for the green shift

There are several forces in the market that give Hagal good traction. In Norway alone, more than 100,000 electric car batteries will be sent for recycling by 2030. At the European level, 200,000 tonnes of lithium batteries must be recycled in the same period. In addition, there is a new European battery directive on the steps that sets stricter requirements for reuse and traceability in the batteries’ value chain.

– For more than ten years, Norway has led electric car sales in Europe. This means that we have a unique and early access to used car batteries. We can transform the transport industry, but also many other industries. Everything is in place for Hagal in a market that is gaining momentum, Ringvold emphasises.

Media Contact:

Mona Øverby
Head of Marketing, Communication and Sustainability
Email :
M : + 47 408 57 887

Hagal will electrify the shipping industry with new battery technology

Hagal has acquired Norwegian Ocean Power AS (NOP). The goal is to help the maritime industry’s green transition through electrification, making battery technology the natural first choice.

The Norwegian government’s  ambition of halving emissions by 2030, in addition to the International Maritime Organisation’s goal of at least half globally by 2050, is giving a boost to  green shipping in the maritime industry. The technology companies, Hagal AS and Norwegian Ocean Power AS (NOP), are joining forces to accelerate the development of a next generation of marine battery solutions.

–The potential for reducing emissions and creating sustainable growth in the maritime industry using battery technology is enormous, but there has been a lack of smart and cost-efficient solutions that make this technology a natural first choice. This is where Hagal plays an important part, says Christian Ringvold, the CEO of Hagal AS.

Hagal is developing a technology that uses artificial intelligence to optimise and reuse battery cells. The technology enables a longer life cycle for batteries and used batteries are collected and reused in future applications. The result is more efficient energy storage, reducing emissions and lowering costs.

A circular solution

There is a large demand for green, circular solutions in the maritime industry, but traditional battery solutions are too complicated and expensive, and are therefore not chosen. Hagal wanted to  solve this challenge.

-By combining NOP´s marine battery solutions with Hagal´s technology, we are able to offer a competitive alternative to traditional solutions. The ambition is to make electric and emission-free solutions a natural first choice for everyone, building a more sustainable industry, says Ringvold.

Hagal is positioning itself towards the international market, but  Norway will be the primary focus. They are collaborating with customers in aquaculture and shipping, and scaling up fast. Hagal Assets AS, a wholly owned subsidiary of Hagal AS,  is the buyer of Norwegian Ocean Power AS.

Media Contact:

Mona Øverby
Head of Marketing, Communication and Sustainability
Email :
M : + 47 408 57 887